About
Not just a coach.
Someone who's done it.
I've been around sport my whole life — competing at a high level as a kid, then falling properly in love with training at 15, the first time I stepped into a gym. Something clicked: designing my own programmes, chasing small weekly wins, getting stronger alongside my friends. It wasn't about aesthetics at first. It was about what my body could do.
Between 18 and 19, I lost 15kg — while sitting my A-Levels, moving out of home for the first time, and juggling a full course load. That year taught me more than any programme ever could. I learned how my body actually responds to training, how much nutrition determines the results people chase in the gym, and how habits — not motivation — are what carry you through the hard weeks. It changed how I felt in my own body, and how I showed up everywhere else in my life. That's what I want to help other people find.
I'm currently a Psychology student at the University of Bristol, and it shapes almost everything about how I coach. Training plans are only half the equation — the other half is understanding why we do or don't stick to things: the behaviours, the habits, the motivation, the discipline that has to outlast the initial excitement. Reframe Life sits at that intersection: real programming, real food, and a genuine understanding of the mindset work it takes to make it stick.
Alongside my degree, I work as a chef in a restaurant kitchen — which means I'm constantly experimenting with new recipes and flavour combinations under pressure. That creativity is exactly what I bring to the nutrition side of coaching: food that supports your goals without ever feeling like a diet, built from someone who genuinely loves cooking, not just someone counting macros.
I'm approachable, I'm honest, and I take this seriously — because it changed my life, and I know what it can do for yours.